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A driving school car of The Driving Therapist parked next to a river.

Helping a specialist driving school rebuilt their website to attract more local enquiries

SEO | Web Design

Client overview

The Driving Therapist is a Sussex-based driving school specialising in supporting people with driving anxiety. While the business was already visible for some local searches, the owner felt the website could do more — particularly in attracting the right type of enquiries. At the same time, they were keen to move away from a previous web agency and take a more considered approach to their online presence.

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The existing website was outdated and missing several essential elements, including a cookie policy, privacy policy, and cookie consent banner, meaning it did not comply with GDPR. Although the site ranked for a handful of local keywords, its technical setup and structure were holding it back.

My approach

After reviewing the site in detail, it became clear that incremental fixes wouldn’t be enough. I recommended starting fresh with a new website built around SEO best practice, user trust, and long-term performance.

This included:

  • A full technical review to identify barriers to stronger local rankings

  • Migrating the website to a new server to ensure improved reliability and speed

  • Rebuilding the website with a clearer structure and better overall performance

  • Ensuring key compliance elements were in place, including cookie consent and privacy policies

  • Optimising content to better reflect the specialist nature of the service and attract higher-quality enquiries

What The Driving Therapist gained: 

  • A new, updated website, complying to GDPR

  • A stronger technical foundation to support local SEO growth

  • Updated and relevant content

  • Improved visibility for relevant local searches

  • A clearer, more trustworthy website experience for potential clients

  • Better alignment between search traffic and the services offered, helping to improve enquiry quality

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A car driver behind the steering wheel, driving into the sunset

Key outcomes

  • A fully migrated, faster, and more reliable website with improved structure and performance

  • Full GDPR compliance, including cookie consent, privacy policy, and cookie policy

  • Better visibility in local search results for relevant keywords

  • Higher-quality enquiries from clients genuinely seeking support for driving anxiety

  • A clear, professional online presence that builds trust with prospective students

  • A solid SEO foundation for ongoing optimisation and growth

Get in touch today

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