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A driving school car of The Driving Therapist parked next to a river.

Helping a specialist driving school rebuilt their website to attract more local enquiries

SEO | Web Design

Client overview

The Driving Therapist is a Sussex-based driving school specialising in supporting people with driving anxiety. While the business was already visible for some local searches, the owner felt the website could do more — particularly in attracting the right type of enquiries. At the same time, they were keen to move away from a previous web agency and take a more considered approach to their online presence.

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The existing website was outdated and missing several essential elements, including a cookie policy, privacy policy, and cookie consent banner, meaning it did not comply with GDPR. Although the site ranked for a handful of local keywords, its technical setup and structure were holding it back.

My approach

After reviewing the site in detail, it became clear that incremental fixes wouldn’t be enough. I recommended starting fresh with a new website built around SEO best practice, user trust, and long-term performance.

This included:

  • A full technical review to identify barriers to stronger local rankings

  • Migrating the website to a new server to ensure improved reliability and speed

  • Rebuilding the website with a clearer structure and better overall performance

  • Ensuring key compliance elements were in place, including cookie consent and privacy policies

  • Optimising content to better reflect the specialist nature of the service and attract higher-quality enquiries

What The Driving Therapist gained: 

  • A new, updated website, complying to GDPR

  • A stronger technical foundation to support local SEO growth

  • Updated and relevant content

  • Improved visibility for relevant local searches

  • A clearer, more trustworthy website experience for potential clients

  • Better alignment between search traffic and the services offered, helping to improve enquiry quality

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A car driver behind the steering wheel, driving into the sunset

Key outcomes

  • A fully migrated, faster, and more reliable website with improved structure and performance

  • Full GDPR compliance, including cookie consent, privacy policy, and cookie policy

  • Better visibility in local search results for relevant keywords

  • Higher-quality enquiries from clients genuinely seeking support for driving anxiety

  • A clear, professional online presence that builds trust with prospective students

  • A solid SEO foundation for ongoing optimisation and growth

I was locked into a loveless marriage with a website agency and had to fight tooth and nail to get a divorce! Annie was by my side throughout the process, and nothing was too much trouble. She completely rebuilt my website and got me back to the top of Google. She's ruthlessly efficient and as charming as a phalanx of swans. If you want support and first class advice, look no further than Lighthouse. Thank you Annie, you're a lifesaver.

Mark Cole - Director The Driving Therapist

Get in touch today

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