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Blog & Resources
Welcome to my blog! Read more about insights and tips on SEO and PPC - based on my experience helping businesses grow online.


Why ranking #1 doesn’t always mean hundreds of visitors...and why that’s OK!
Think SEO automatically means hundreds of website visits? Not always. Here’s how search volume really plays out in the real world, why high traffic can just be a vanity number, and how to make sure your website is reaching genuine buyers instead.

Annie - Lighthouse SEO
Aug 184 min read


5 common SEO issues I often find during my audits (and how to fix them)
SEO doesn’t have to be complicated, but small issues can hold your website back. In this article, I share five common SEO improvements I often find in audits. From site structure to indexing....and how you can fix them to improve your visibility and performance.

Annie - Lighthouse SEO
Apr 278 min read


What’s holding PPC campaigns back: The Top 5 issues I see during audits.
As a PPC freelancer, I work with in-house teams to review their PPC campaigns. Many face similar challenges, but what are they? Read more about the Top 5 issues I find and explain how a bespoke audit can provide better results.

Annie - Lighthouse SEO
Feb 23 min read


Thinking about SEO? Here’s why an audit comes first
SEO issues aren’t always obvious. In this article, I explain why I start every SEO project with an audit, what it reveals, and why I focus on doing audits properly rather than offering free, surface-level checks.

Annie - Lighthouse SEO
Jan 63 min read
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