As a PPC freelancer, I work with in-house teams to review their PPC campaigns. Many face similar challenges, but what are they? Read more about the Top 5 issues I find and explain how a bespoke audit can provide better results.
SEO issues aren’t always obvious. In this article, I explain why I start every SEO project with an audit, what it reveals, and why I focus on doing audits properly rather than offering free, surface-level checks.
