Skool Cornwall Language School

Driving SEO, Marketing, and Engagement for Skool Cornwall’s adult language holidays in the D/A/CH region

Client overview

Skool Cornwall is a language school in St Agnes offering language holidays for adults, mainly from the DACH region. Their courses combine English learning with afternoon activities, letting students explore Cornwall's rich history and culture.

After our initial conversation, I suggested an SEO audit after noticing the site wasn’t performing as well as it could and had room to attract more clients from their target region. The audit confirmed this, revealing very few and irrelevant keywords in their target area. It also became apparent that two domains (.com and .de) were running at the same time, causing confusion for Google and creating internal competition between the sites.

The language school also indicated that they wanted to explore new design routes while developing a strategy to grow enquiries and engage potential students internationally.

The project began with a full SEO audit, which uncovered key issues such as missing meta descriptions, missing main navigation, very few backlinks, poor keyword set-up, overly long SEO titles and URLs, and a lack of proper multilingual setup which led to poor translation into other languages. Fixing these on-page and technical problems allowed the website to target the DACH region effectively and improve rankings.

My approach

What Skool gained:

The project quickly grew into a full marketing partnership, giving Skool a stronger digital presence, clearer branding, and a more effective way to reach students in the DACH region.

Brand Design: A refreshed brand direction with new colour palettes, mood boards and visual ideas aligned with Skool’s ethos.
SEO: A website that’s properly set up for SEO, including stronger content, meaningful keywords and a reliable multilingual structure.
SEO: A healthier backlink profile that improved domain authority and overall search visibility.
SEO: A wider keyword footprint through new SEO-focused blog content that helped attract more prospective students.
PPC: A well-targeted PPC campaign in the DACH region that began generating steady enquiries.
Social Media: Structured and consistent social media activity to support engagement, spark interest in the language school while sharing Cornwall relevant content as an add-on.
Photoshoot: A library of high-quality photography to use across the website and marketing materials.
Newsletter: Regular newsletters to keep leads warm and encourage bookings.
Print: A polished brochure for a language holiday trade show to strengthen offline promotion.
Strategy: Ongoing strategic guidance on website development, marketing priorities and long-term growth.

Key outcomes

Improved website visibility and rankings in the DACH region, reaching the target audience effectively
Increased keyword coverage and diversity, boosting search presence for relevant terms
Higher number of student enquiries via the website and PPC campaigns
Strengthened social media engagement and newsletter performance
Enhanced brand consistency and visual identity through the branding guide and professional imagery
Created trade show and offline materials that supported recruitment and promoted the school
Established a clear, strategic marketing framework for ongoing growth and engagement

Selected key visuals

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