Driving SEO, Marketing, and Engagement for Skool Cornwall’s adult language holidays in the D/A/CH region
Branding | SEO | Website Development | Social Media | PPC | Print | Newsletter | Content | Strategy
Client overview
Skool Cornwall is a language school in St Agnes offering language holidays for adults, mainly from the DACH region. Their courses combine English learning with afternoon activities, letting students explore Cornwall's rich history and culture.
After our initial conversation, I suggested an SEO audit after noticing the site wasn’t performing as well as it could and had room to attract more clients from their target region. The audit confirmed this, revealing very few keywords in their target area. It also became apparent that two domains (.com and .de) were running simultaneously, causing confusion for Google and creating internal competition between the sites.
The language school also indicated that they wanted to explore new design routes while developing a strategy to grow enquiries and engage potential students internationally.
The project began with a full SEO audit, which uncovered key issues including missing meta descriptions, absence of a clear main navigation structure, a limited backlink profile, weak keyword targeting, overly long SEO titles and URLs, and an ineffective multilingual setup based on automated translation.
To address this, I implemented a comprehensive on-page and technical SEO strategy, including integrating a multilingual solution to replace the previous Google Translate setup. This enabled accurate, SEO-friendly translations and proper language targeting.
As a result, the website is now structured to effectively target the DACH region, with improved keyword relevance, crawlability, and international SEO performance, leading to stronger visibility and ranking potential in key markets.
My approach
What Skool gained:
The project quickly grew into a full marketing partnership, giving Skool a stronger digital presence, clearer branding, and a more effective way to reach students in the DACH region.
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Brand Design: A refreshed brand direction with new colour palettes, mood boards and visual ideas aligned with Skool’s ethos.
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SEO: A website that’s properly set up for SEO, including stronger content, meaningful keywords and a reliable multilingual structure.
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SEO: A healthier backlink profile that improved domain authority and overall search visibility.
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SEO: A wider keyword footprint through new SEO-focused blog content that helped attract more prospective students.
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PPC: A well-targeted PPC campaign in the DACH region that began generating steady enquiries.
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Social Media: Structured and consistent social media activity to support engagement, spark interest in the language school while sharing Cornwall relevant content as an add-on.
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Photoshoot: A library of high-quality photography to use across the website and marketing materials.
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Newsletter: Regular newsletters to keep leads warm and encourage bookings.
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Print: A polished brochure for a language holiday trade show to strengthen offline promotion.
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Strategy: Ongoing strategic guidance on website development, marketing priorities and long-term growth.
Key outcomes
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Improved website visibility and rankings in the DACH region, reaching the target audience effectively
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Increased keyword coverage and diversity, boosting search presence for relevant terms
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Higher number of student enquiries via the website and PPC campaigns
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Strengthened social media engagement and newsletter performance
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Enhanced brand consistency and visual identity through the branding guide and professional imagery
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Created trade show and offline materials that supported recruitment and promoted the school
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Established a clear, strategic marketing framework for ongoing growth and engagement
Selected key visuals
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