Helping Tredd reach more people with their specialist eating disorder support
SEO | Strategy
Client overview
Tredd is a curated online directory helping people with eating disorders and their carers connect with specialist, qualified practitioners. Unlike general therapist directories, every professional listed on Tredd is carefully vetted, ensuring users can build a recovery team with confidence and access the support they need faster.
Tredd’s website struggled to gain clicks or traction after launch, and the team weren’t sure why. Their goal was to grow the directory so it could generate revenue while offering real value to both people seeking support and the qualified professionals listed on the platform.
My approach
I began by auditing the website to pinpoint barriers to visibility and performance. The audit highlighted several issues:
-
On-page SEO problems, including missing meta descriptions and titles
-
Pages not being indexed due to a missing sitemap
-
Low keyword count and weak content targeting
-
Off-page issues, such as a lack of backlinks
From there, I addressed the technical setup of the website and strengthened the backlink profile. I also provided strategic guidance on how to generate revenue from the directory while ensuring it added value for the therapists listed.
What Tredd gained:
-
A technically sound website with proper indexing and on-page SEO in place
-
Improved keyword coverage, increasing from 18 to 109 keywords in the top 50 results
-
A stronger backlink profile and higher domain authority
-
Greater visibility for directory pages, making it easier for users to find specialist therapists
-
A clear strategy for generating revenue while providing value to the professionals listed
-
A foundation for ongoing growth and marketing initiatives, ensuring long-term performance
​
​
​
Key outcomes
-
Significant increase in pages ranking on Google
-
Domain Authority growth
-
Highly relevant keyword count in the top 50 improved from 18 to 109 (an increase of 500%)
-
Developing strategy for creating revenue and value for therapists.
Get in touch today
