Blog & Resources 

When small business owners get in touch with me, it's usually with a fairly specific request: "I need help with my SEO" or "My website isn't showing up on Google the way it used to." But what starts as a focused SEO project often reveals a wider picture. One that goes beyond keywords and rankings. The website has underlying issues that need to be addressed before an SEO strategy can do its job properly.

As a PPC freelancer, I work with in-house teams to review their PPC campaigns. Many face similar challenges, but what are they? Read more about the Top 5 issues I find and explain how a bespoke audit can provide better results.

SEO issues aren’t always obvious. In this article, I explain why I start every SEO project with an audit, what it reveals, and why I focus on doing audits properly rather than offering free, surface-level checks.